Facebook, with over 1 billion users, is the go-to place for recruitment advertising and employer brand-building, but you can’t deny the benefits of being on Twitter.
If you aren’t looking at Twitter as a recruiting tool, here are some quick stats to show you why you darn well should be:
39% of all jobseekers are on Twitter
23% of all job seekers (71% of those with a profile) have leveraged Twitter in their job hunt
8% have updated Twitter with their professional information
6% have received a job referral through Twitter
8 million Americans credit Twitter as a source that led to their current job
So it’s vital for companies to create an employer presence on Twitter, and also understand that Twitter is about conversations, relationships and community. Twitter can be an extremely powerful recruiting tool if used right.
There are different ways how you can benefit from Twitter as a recruitment tool. Let’s have a closer look:
1) You can advertise your job vacancies with a catchy line and add a short link to your website in which a candidate can find out more information regarding the job profile, person specification etc. You can formulate your job post like this “Looking for a Social Media Manager in (Place), competitive salary, apply now at: …..” (include a shortened url, you may consider the services of tinyurl.com) or “An outstanding opportunity for someone to fill an image consultant role, more at: …..”
2) If you use two accounts on Twitter, your corporate and your personal account it would help you to get double the exposure of your job vacancies. You can be sure that it would be read also by different types of people.
3) Using #tags is another way of being found by potential candidates easily and instantly. With regard to the previous example you could mention it like this: #socialmediajob, #socialmedia, #jobsinsocialmedia, etc. So it would look like this: “Looking for Social Media Manager (Place),on, attractive salary, don’t miss it! #socialmediajob, more at ….”
4) You can also make use of other job targeted websites that allow you to spread the word in the online community, such as: www.twitjobsearch.com, www.TweetMyJobs.com, www.hashjobs.com, www.twitterjobcast.com, www.Jobvite.com and many more.
5) If you come across people who have specific knowledge and an unusual expertise it would be advisable to follow them and keep their details on a special file in case once you are looking exactly for that kind of profile.
6) You can send a DM (direct message) to a person you think would be a good candidate for a particular job role. You can meet up and find out in person whether it would be a good fit or not without telling the person straight away that you are actually headhunting.
7) You can actively ask your followers to retweet your job posts to increase the attention.
8) Tweeting about certain perks offered by your company will also add value to building the brand of your company even further. For example, “Today all our employees are volunteering for a good cause to raise money for the xxxx charity.”
9) If you are going to a career or job fair you can announce and promote this particular event, for example “Stop by at our career booth # A123 at the Career Job Fair,(Place),(Date).”
10) There is no harm in tweeting your job vacancies and any other interesting content more than once. Remember that people look at your tweets at different times in a day or week due to time differences on a global scale. It can happen that they would have missed it the first time but most probably not the second time you post it.
11) You can follow career-related discussions and forums and share them online or announce your upcoming speaking engagements. For example “Speaking at the xxxxx on how to find a job via social media”. This will position you as an expert which might again help you to attract new relevant candidates.
Apart from promoting your job opportunities and your business on twitter, it also allows hiring managers to research on their candidates – before even meeting them – in a way as never seen before. It gives a recruiter quite a good idea whether a jobseeker might fit into the corporate culture of a particular company or not.
Now it’s your turn to try out what works best for you and your company. In order to show that your company has a consistent online presence it is important to tweet on a regular basis and to engage thoroughly and passionately with your followers. This will make you more popular, will help you to increase the number of your followers even further and help you to fill your job positions quicker, more effectively with better candidates.
And,while concluding the only thing left is the strongest of all social media tools is Twitter itself and being the Recruiter the sky is your limit.
Wish you Good Luck,Happy Hunting.